The EastEnder Story
EastEnder was founded in 1993 by Jane and Ron DaRos. Ron and Jane traveled to craft fairs and festivals selling their EastEnder hand-drawn shirts and pouring their hearts and lives into the brand. Devoted customers recognized EastEnder's booth by the signature white swordfish sign and the fish-market crates and boxes they used to transport and display their wares.
THE EASTENDER STORY
The EastEnder Family
EastEnder's loyal customers were always happy to share photos of themselves wearing EastEnder shirts! If you see yourself in these photos drop us a note! We'd love to hear from you and about your experiences with Jane and Ron and EastEnder
Ron lost his battle with cancer in 2003, but not before the couple created a passionate following for the brand. Many people wanted to know "whatever happened to EastEnder?"
With Jane's blessing, I am honored and proud to serve as "steward" of their brand, offering the classic line of apparel, while also, inspired by the original art, evolving EastEnder forward into this century.
